The page details a letter-response-newspaper article sequence of a letter sent to the Ritz hotel in London asking for a definitive answer to the age old argument of which comes first: the cream or the jam?
Unfortunately, the Ritz answered incorrectly. I am sad for them. You see, they state that
The Ritz London would prefer to encourage the “jam then cream” option
which is patently foolish.
It would be churlish of me to not to explain why however, and so I refer people to the relative thickness/viscosity of cream and jam. If one applies the jam first, and then the cream, the required pressure from the hand via knife to dispense cream unto scone displaces the jam. Conversely, jam is relatively free-flowing, and thus glides effortlessly from the blade to reside in its rightful place; regally upon the top of the cream.
Hopefully the Ritz will realise the error of their ways and recant.